CapexLayer reads industrial, CRM, hiring, procurement, and market signal trails, ranks the accounts worth acting on, and turns them into a clear next step: call the buyer, research the contact, route it to RevOps, or open the Salesforce consultant terminal.
Different visitors need different outcomes. Choose the lane that matches what you are trying to get done this week.
Use this if you want CapexLayer to surface companies with likely Salesforce cleanup, reporting, nonprofit, Sales Cloud, Maps, or RevOps needs.
Use this if you own the fleet, manage sales, or need earlier visibility into jobs before competitors are already positioned.
Use this if you are trying to get connected to crane, rigging, heavy haul, or project support capacity.
Use this if you want signals routed into Salesforce, HubSpot, a territory process, or an internal account-prioritization motion.
Not sure which lane fits? Book the walkthrough and we will route you to the right path.
If you own, lead, or drive growth at a crane company and need more qualified project conversations, this is for you.
Want to win data center work? Data center projects | Developer / API access
Learn how targeting the right projects earlier changes your win rate. The full session is about 50 minutes: the opening brief, then deeper master-class material if you stay for the whole thing.
Ranked feed, equipment profiles, and how signal turns into focus. Open the platform preview: cranegenius.com/platform
This sample preview shows how CAPEX LAYER turns industrial and construction signal trails into ranked opportunities. Live customer work uses verified account data, source context, and market-specific review before anything is sent to a buyer.
It is working for you 24/7, converting that layered intelligence into signal-scored opportunities, live briefs, and outreach sequences.
This platform runs 24/7 across 30+ cities spanning the U.S., Canada, Mexico, and Brazil, reading signal layers across industrial and construction markets, scoring opportunities, and routing the highest-value situations to your team before competitors are positioned.
Your weekly brief is the summary. This is the machine behind it — and it is what your $2,500/mo buys you access to.
We read the broader signal trail across industrial and construction markets and surface the jobs where your equipment fits, the timing matters, and the buyer is moving before the market fully reacts.
We reach out to GCs at the permit address using your name and your credentials. Every message references the specific job at the specific address. GCs respond because it is relevant, not because it is a pitch.
At Tier 2 and above, we run the full sales motion with you -- qualifying replies, preparing your proposal strategy, and helping move the opportunity to signed work. You close it. We make sure it gets there.
The pipeline compounds. The longer we work your market, the sharper the targeting gets. Month 3 outperforms Month 1 because we know which GCs respond, which permits move, and which jobs fit your fleet.
Most crane companies start with the $2,500/month intelligence subscription. That is where you get the signal feed, the weekly brief, and the contacts to win work before anyone else calls.
Winning work is not about activity. It is about knowing which project to call on, when the GC is ready to talk, and how to position your fleet against the job. That is what this system is built to deliver.
Hiring a salesperson is infrastructure, not a shortcut.
You carry salary before they generate a dollar. You provide direction while they ramp. You cover benefits, phone, travel, and tools whether the pipeline moves or not.
What most owners actually want is not a salesperson. They want the right projects showing up at the right time, with someone already in the conversation. That is what this system is built to deliver.
*Estimates are directional. Actual costs vary by region, experience level, and service selection.*
| Precision Project Targeting | Hiring a Salesperson | |
|---|---|---|
| Monthly Investment | $2,500–$5,000/mo | $8,500–$14,000/mo (est. all-in) |
| Time to First Result | 2–4 weeks | 60–120 days (ramp period) |
| Payroll & Benefits Risk | None | Yes: salary before revenue |
| Lead Source | Signal-scored, pre-qualified | Cold, self-directed |
| Market Coverage | One exclusive partner per region | Depends on territory assigned |
| Win Rate Impact | Earlier positioning = higher close rate | No targeting advantage built in |
| Commitment | Flexible, month-to-month | Ongoing employment obligation |
Est. Salesperson Cost Breakdown (directional, varies by market): Base salary (mid-market): $65,000/yr -> $5,400/mo Benefits burden (~30%): $1,600/mo Tools, phone, vehicle, travel: $800–$1,200/mo Management overhead: $500–$1,500/mo ----------------------------------------- Total estimated range: $8,300–$9,700/mo before commission
The Core Difference
A salesperson needs direction.
This approach gives you timing and fit.
Timing determines who wins the job.
// Built for single operators growing past their first crane
Your market. Your signal type. Delivered monthly.
// For companies selling into industrial and construction capital projects
Monthly signal brief, money flow maps, verified contacts, predicted windows.
// Signal intelligence plus Salesforce execution
Everything in Tier 1 plus CRM management, outbound sequences, and pipeline hygiene.
// We run the entire revenue motion
Fractional sales execution, outbound, pipeline management, and signal intelligence. We find it. We work it. You close.
ELIGIBILITY REQUIREMENTS
This tier is exclusively for operators who: Own or operate 1 to 3 cranes or pieces of equipment. Have no dedicated salesperson or sales staff. Generate under $2 million in annual revenue. If your business does not meet these criteria, your account will not be activated. We enforce this because our platform is 100% return-on-investment focused.
If you are already on a CraneGenius platform plan, the SMB Track is not the right tier for you. Platform subscribers have access to all signal data directly. Contact us to review your current plan.
The SMB Track is built for one purpose: to help you grow from where you are to where you want to be. From one crane to a fleet. From doing your own sales to having a team. From under $2M to the revenue level that requires real infrastructure.
MONTHLY SIGNAL REPORT
Built around your submitted request
$500 value
OPERATOR TRACK COURSE
Full five-module SMB Track course
$997 value
PRIVATE COMMUNITY
Private operator community — ongoing access
Ongoing
Total value: $1,497+ per month
$500 per month for 90 days
After 90 days, continued access requires a one-year partner commitment. If you complete the 90 days and decide not to continue, the course and your first three signal reports are yours to keep.
Already past $2M or have a sales team? Book a call.
David Lee walks through Tier 1–3, deferred monthly fees until your first qualified opportunity, one market per partner, and the $2,500 activation.
Targeting is not marketing.
Targeting means identifying projects where:
The timeline is under pressure
The schedule is slipping
The scope is changing
The project needs help quickly
These conditions create urgency.
Urgency creates opportunity.
Hiring a salesperson is not just salary.
It is infrastructure.
Typical first-year costs include:
Salary or draw
Commission
Phone and technology
Vehicle or travel
Insurance
Benefits
Training and ramp time
Management oversight
Many owners carry these costs for months before results become consistent.
Instead of hiring and managing a salesperson, you get:
Targeted opportunities
Professional deal support
Faster time to revenue
No ramp period
No payroll overhead
No long-term commitment
You are not choosing between services.
You are choosing between overhead and outcomes.
This program is limited to a small number of crane companies each year due to the level of direct involvement required.
Capacity constraint: limited Founder Program slots.
This engagement is for select partners and is offered by invitation only. Scope is defined privately and accepted only after fit is confirmed.
Capital projects leave a signal trail long before they go to bid. Financial disclosures, regulatory filings, utility interconnection queues, labor data, procurement notices. We track 70+ of these signals across 30+ markets in the U.S., Canada, Mexico, and Brazil and score them for crane demand.
Knowing a project exists is not enough. We predict when the crane window opens so your outreach lands weeks to months before the RFP goes public, when the GC is still choosing vendors, not finalizing contracts.
Verified GC contact, predicted crane class, estimated project value. Everything you need to make one call that lands differently than everyone else's.
These are real signals from our active markets. Your brief shows you the full set filtered for your equipment and territory.
Market: Phoenix, AZ
Predicted crane window: May - July 2026
Estimated value: $45M - $65M
Signal class: Utility interconnection queue
Lift probability: 9/10
Status: Contact verified
Market: Houston, TX
Predicted crane window: June - August 2026
Estimated value: $12M - $18M
Signal class: EPA regulatory filing
Lift probability: 8/10
Status: Contact verified
Market: Chicago, IL
Predicted crane window: July - September 2026
Estimated value: $28M - $40M
Signal class: Financial disclosure
Lift probability: 7/10
Status: Contact verified
David Lee is a licensed Operating Engineer (IUOE Local 701), PMP certified, and FAA-certified flight instructor. He built CraneGenius because he spent years watching good operators and contractors lose jobs to whoever called first -- not whoever was better.
The data is public. The advantage is not.
CraneGenius is powered by CapexLayer -- Industrial Intelligence Platform
We work with crane companies across 36 cities. Tell us what you need — David connects you with the right operator directly. No vendor list. No cold calls.
Get Connected NowAsk about your market. Get answers now.