CraneGenius monitors building permits across 36 cities on 4 continents and delivers verified crane-ready projects to your team before the GC calls anyone. Earlier positioning. Higher close rate. No salesperson to hire or manage.
Live in the US, Canada, Australia, Mexico, Brazil, and UAE.
If you own, lead, or drive growth at a crane company and need more qualified project conversations, this is for you.
Different buyer? Data center / hyperscale | Developer / API access
Learn how targeting the right projects earlier changes your win rate. The full session is about 50 minutes: the opening brief, then deeper master-class material if you stay for the whole thing.
Ranked feed, equipment profiles, and how signal turns into focus. Full interactive demo: cranegenius.com/demo
This is our internal intelligence platform — CAPEX LAYER. We track construction permits, crane opportunities, and industrial signals across North America in real-time. Your competition is not doing this.
What you see in your weekly brief is the output. This is the engine behind it — and it is working for you 24/7.
This platform runs 24/7 across 36+ cities, scanning permits, scoring signals, and routing opportunities to your team before anyone else sees them.
Your weekly brief is the summary. This is the machine behind it — and it is what your $2,500/mo buys you access to.
We scan municipal permit data across 36 cities and surface the projects where your equipment fits and the timeline is under pressure. You see the job before the GC starts calling around.
We reach out to GCs at the permit address using your name and your credentials. Every message references the specific job at the specific address. GCs respond because it is relevant, not because it is a pitch.
At Tier 2 and above, we run the full sales motion with you -- qualifying replies, preparing your proposal strategy, and helping move the opportunity to signed work. You close it. We make sure it gets there.
The pipeline compounds. The longer we work your market, the sharper the targeting gets. Month 3 outperforms Month 1 because we know which GCs respond, which permits move, and which jobs fit your fleet.
Most crane companies should start with the $5,000/month engagement. That is where we run the full outbound and deal execution together.
Winning work is not about activity. It is about knowing which project to call on, when the GC is ready to talk, and how to position your fleet against the job. That is what this system is built to deliver.
Hiring a salesperson is infrastructure, not a shortcut.
You carry salary before they generate a dollar. You provide direction while they ramp. You cover benefits, phone, travel, and tools whether the pipeline moves or not.
What most owners actually want is not a salesperson. They want the right projects showing up at the right time, with someone already in the conversation. That is what this system is built to deliver.
*Estimates are directional. Actual costs vary by region, experience level, and service selection.*
| Precision Project Targeting | Hiring a Salesperson | |
|---|---|---|
| Monthly Investment | $2,500–$5,000/mo | $8,500–$14,000/mo (est. all-in) |
| Time to First Result | 2–4 weeks | 60–120 days (ramp period) |
| Payroll & Benefits Risk | None | Yes: salary before revenue |
| Lead Source | Permit-sourced, pre-qualified | Cold, self-directed |
| Market Coverage | One exclusive partner per region | Depends on territory assigned |
| Win Rate Impact | Earlier positioning = higher close rate | No targeting advantage built in |
| Commitment | Flexible, month-to-month | Ongoing employment obligation |
Est. Salesperson Cost Breakdown (directional, varies by market): Base salary (mid-market): $65,000/yr -> $5,400/mo Benefits burden (~30%): $1,600/mo Tools, phone, vehicle, travel: $800–$1,200/mo Management overhead: $500–$1,500/mo ----------------------------------------- Total estimated range: $8,300–$9,700/mo before commission
The Core Difference
A salesperson needs direction.
This approach gives you timing and fit.
Timing determines who wins the job.
// We partner with one crane company per market. Exclusivity is built in.
This tier focuses on targeting the right projects based on timing, relevance, and urgency, then helping you close them.
Primary Outcome
You see the right jobs before competitors do.
You spend less time chasing cold leads and more time on high-probability work.
You improve utilization without adding headcount.
You win more because you show up earlier, with the right pitch, to the right GC.
What This Tier Delivers
ELIGIBILITY REQUIREMENTS
This tier is exclusively for operators who: Own or operate 1 to 3 cranes or pieces of equipment. Have no dedicated salesperson or sales staff. Generate under $2 million in annual revenue. Do not currently have a CraneGenius platform subscription.
If your business does not meet these criteria, your account will not be activated. We enforce this because our platform is 100% return-on-investment focused. Companies that do not fit this profile will not get the results this tier is designed to deliver.
If you are already on a CraneGenius platform plan, the Operator Track is not the right tier for you. Platform subscribers have access to all signal data directly. Contact us to review your current plan.
The Operator Track is built for one purpose: to help you grow from where you are to where you want to be. From one crane to a fleet. From doing your own sales to having a team. From under $2M to the revenue level that requires real infrastructure. This is the growth path.
MONTHLY SIGNAL REPORT
One custom signal pull per month built around your submitted request
$500 value
OPERATOR TRACK COURSE
Full five-module GTM course for small crane operators on Skool
$997 value
PRIVATE COMMUNITY
Peer operator community with ongoing access
Ongoing
Total value: $1,497+/mo
$500 / mo
for 90 days - then one-year partner commitment
After 90 days, continued access requires a one-year partner commitment. We only continue building your signal layer if we are both committed to the outcome. If you complete the 90 days and decide not to continue, the course and your first three signal reports are yours to keep.
LIMITED ENROLLMENT
This tier is available now on a temporary basis only. We are opening it to a limited number of operators to build the signal layer and course curriculum. It will not be available at this price in the future. When we close enrollment, it closes.
Already past $2M or have a sales team? You belong in Tier 1 or Tier 2. Book a call.
David Lee walks through Tier 1–3, deferred monthly fees until your first qualified opportunity, one market per partner, and the $2,500 activation.
Targeting is not marketing.
Targeting means identifying projects where:
The timeline is under pressure
The schedule is slipping
The scope is changing
The project needs help quickly
These conditions create urgency.
Urgency creates opportunity.
Hiring a salesperson is not just salary.
It is infrastructure.
Typical first-year costs include:
Salary or draw
Commission
Phone and technology
Vehicle or travel
Insurance
Benefits
Training and ramp time
Management oversight
Many owners carry these costs for months before results become consistent.
Instead of hiring and managing a salesperson, you get:
Targeted opportunities
Professional deal support
Faster time to revenue
No ramp period
No payroll overhead
No long-term commitment
You are not choosing between services.
You are choosing between overhead and outcomes.
This program is limited to a small number of crane companies each year due to the level of direct involvement required.
Capacity constraint: limited Founder Program slots.
This engagement is for select partners and is offered by invitation only. Scope is defined privately and accepted only after fit is confirmed.
Market mapping, competitive audit, signal source identification, and buyer persona validation. We establish the real opportunity before any build begins.
Pipeline infrastructure, outreach sequences, lead capture, and the revenue architecture. We build to a testable state within the first 30 days.
Active outbound, conversion optimization, retainer close, and first revenue event. We measure, iterate, and eliminate what doesn't convert.
Market expansion, team hire, system documentation, and fundraising readiness if applicable. The system operates without founder dependency.
CraneGenius is powered by CapEx Layer and built specifically to help crane companies win more work.
We work with crane companies across 36 cities. Tell us what you need — David connects you with the right operator directly. No vendor list. No cold calls.
Get Connected Now